Why you should become a B Corp
At the beginning of this year, we officially applied for a B Corporation certification: "a private certification of social and environmental performance of for-profit companies."
The process of getting B Corp certified is rigorous; you have to examine your business inside and out – from your financial details to your environmental policies to the diversity of your suppliers. From our initial assessment to the day we submitted our application, the entire process took around four months.
So, why did we want to become a B Corp?
We’re a Do Good agency: We help companies accelerate strategy development and take action in the areas of sustainability, diversity and inclusion, and corporate citizenry. We strongly believe that what is good for your people and the planet is good for your business, too.
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
As a Do Good agency that focuses on social and environmental topics with our clients, we found a strong alignment with the B Corp movement and its aim to use business as a force for good.
Why should you become a B Corp?
- To make your organization a better place to work for your employees as well as your clients.
- To do good in every aspect of your business; not only when it comes to sustainability, but also when it comes to things like employee well-being and diversity and inclusion.
- To hold your company accountable. Once you submit your application, you are audited by the B Corporation group. If your application is successful, they will proceed to check on your business every year to make sure your standards and practices are still up to par.
- To join a global community of other certified B Corps who you can learn from and network with, including companies like Patagonia, Danone, Triodos Bank, and Tony’s Chocolonely.
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