LESSBUTBETTER.
Inspired by the principles of Dieter Rams, we believe great strategy is about removing what is unnecessary so that the essential can speak.
The real problem isn't AI.
It's complexity withoutdirection.
The board keeps asking. You keep stalling.
"What's our strategy?" Every quarter the same question. Every quarter some version of "we're working on it."
Everyone's busy. Nobody's choosing.
Pilots everywhere, reports stacking up, no shared direction. Somebody needs to say: "This is what we're doing. And this is what we're not."
Your leaders sense the shift. They lack the framework.
They know the world is changing. They nod in meetings, forward articles, hope someone else will figure it out. That silence costs more than any technology gap.
WHAT DOESA YEAR OFINDECISIONCOST?
You want to drive transformation?
These are the three to focus on.
Limelights is a boutique consultancy at the intersection of Strategy, Leadership, and AI.
We help leadership teams cut through complexity and find strategic clarity. Not more information. The right questions.
Strategy at Scale
A clear vision carried by every layer of leadership. Not a document. A living direction.
Systems for Speed
The infrastructure to move fast. Data, tooling, partnerships, and the ability to act before your competitors do.
Culture of Curiosity
A culture where adaptability is the norm. Where leaders challenge assumptions and aren't afraid to act. The future belongs to the curious.
From intake
to clarity.
We learn your world first
1:1 interviews with your board and key leaders. We learn your strategy, your challenges, your politics. Every minute in the room is built on what we heard.
Your leaders work on their own challenges
No generic exercises. Your leadership team tackles their actual strategic questions, with the right tools and the right provocations. The energy shifts from "we should do something" to "here's what we're doing."
They leave with clarity, not slides
A shared strategic direction with clear owners and next steps. Not vague intentions, concrete choices the team made together. Plus physical output: completed canvases, frameworks, and a strategy they own.
AI Lab for
Leaders
A hands-on program where your leadership team goes from complexity to clarity. Fully tailored to your organization, your strategy, your challenges. Led by Joost de Leij personally.
We don't do case studies. We do the work.
From activating KPN's Top 250 around AI to building ING's AI strategy from scratch — every engagement starts with the questions nobody dares to ask.
Joost leads.
The Squad delivers.
Joost de Leij walks into your room personally. He already knows your strategy, your team dynamics, and your challenges from the 1:1 intakes. He asks the questions nobody inside your organization dares to ask, and helps your leaders find the answers themselves.
He works with a maximum of 5 organizations per year. Not because it sounds exclusive, because this level of personal involvement doesn't scale. And that's the point.
A curated collective of exceptional experts
Joost works with a curated collective of strategists and AI experts. Keynotes. Labs. Summits. Immersive experiences. A network you curate. Never a team you scale.
Albert
Alexandre
Alimarije
Amir
Arjan
Jan
Mickey
Niels
Paula
Perle
Sezayi
Albert
Alexandre
Alimarije
Amir
Arjan
Jan
Mickey
Niels
Paula
Perle
Sezayi
Sorry, we're
fully booked.
Limelights works with a maximum of 5 organizations per year, right now we've run out of dance partners. Still want to connect with Joost? Follow him on LinkedIn. The waitlist is for people who refuse to hear "full" as a final answer.