Making plastic cups 100% circular

Heineken International has a strong commitment to reduce waste and enhance the circularity of their plastic cups. Their objective was to bring together a diverse group of over 20 experts and stakeholders to collaboratively create a unified visitor journey for all markets and generate a multitude of ideas. Participants came from countries as Mexico, Netherlands, Brasil, Belgium and Portugal; each with it's own challenges to make plastic use circular.

The solution: a 4-day design sprint

Limelights facilitated a dynamic and intensive 4-day design sprint to address their challenge. The design sprint involved cross-functional teams working together to create a comprehensive visitor journey and co-create over 250 ideas. Through a rigorous filtering process we selected 13 significant ideas which were distilled into 5 actionable pilot plans.

The results: accelerating sustainability

The design sprint not only delivered concrete actions but also fostered a culture of collaboration, empowering diverse teams to contribute their expertise and insights. By creating a unified visitor journey, the company can streamline their approach across markets, ensuring consistent and impactful experiences.

The co-creation generated a wealth of innovative solutions, demonstrating Heineken International's commitment to sustainability and circularity. And the 5 actionable pilot plans provide a clear roadmap for implementing practical and sustainable initiatives that will transform Heineken International's plastic cup lifecycle.

Join the movement for circular solutions

If your organization is eager to drive sustainability and make a lasting impact, Limelights is here to help. With our expertise in design sprints and strategic facilitation, we can guide your team in developing actionable plans and innovative solutions.

Ready to Take the Next Step? Contact Limelights today to explore how our design sprint approach can empower your organization to overcome challenges, drive innovation, and achieve sustainability goals. Let's work together to shape a better tomorrow.

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