Aligning vision, people & impact

In 2025, AI at ING isn’t just a capability—it’s a competitive edge. But making that happen takes more than smart tech. It takes sharp choices, strong teams, and a clear strategy.

That’s where we came in.

Over 10 weeks, we worked side-by-side with the AI x Advanced Analytics leadership to craft a bold, practical Playing to Win strategy. Together, we:

• ‍Defined ING’s 2025 AI strategy across key banking journeys
• Boosted team cohesion using the Insights Discovery framework
• Created a focused execution plan with stakeholder mapping and tailored engagement
• Aligned on the core capabilities and systems needed to scale AI with impact

From framework to flow

We translated the “cascade of choices” into something real—what to aim for, where to play, how to win, and how to bring everyone on board. Through workshops, 1:1s and co-creation moments, we kept it human, high-energy, and laser-focused.

The result? A unified leadership team with the clarity, structure, and confidence to lead ING’s AI ambition forward.